Tom Brady and Gisele Bündchen become Crypto Supporters with FTX Trading
FTX harnesses the Power of Celebrity
Power Couple Tom Brady with Gisele Bündchen at NYC Reception
NFL legend Tom Brady and his wife, supermodel Gisele Bündchen, have become equity owners in FTX Trading Ltd. Both Brady and Bündchen will receive undisclosed amounts of cryptocurrencies in the deal. In return, Brady will serve as an exchange ambassador and Bündchen as FTX’s environmental and social initiatives adviser, according to a Jun. 29 Official press-statement.
FTX aims to change perceptions of cryptocurrency. FTX is one of the world's largest crypto exchanges and is seeking as much as $1 billion in a new funding round that would value the company at around $20 billion, according to Bloomberg News.
"It's an incredibly exciting time in the crypto-world, and Sam [Bankman-Fried] and the revolutionary FTX team continue to open my eyes to the endless possibilities," said seven-time Super Bowl Champion and entrepreneur-investor Brady. "This particular opportunity showed us the importance of educating people about the power of crypto while simultaneously giving back to our communities and planet. We have the chance to create something really special here, and I can't wait to see what we're able to do together."
Capturing the Positive Side of Crypto
Bridging the gap between the ever-growing cryptocurrency market and traditional investors, FTX hopes to educate and shed light on the industry’s more positive possibilities.
Bündchen highlighted this aspect in her announcement, "It was fascinating getting to know more about the crypto universe! Cryptocurrency will become more and more familiar to all of us as time goes on. What attracted me most about this partnership was the potential to apply resources to help regenerate the Earth and enable people to lead better lives, therefore generating real transformation in our society...I look forward to working with the FTX team to create a positive impact in our world!"
Brady and Bündchen will play an active role at FTX
As an ambassador for FTX, Brady will work to expose all FTX brands to a new audience. Brady will join Bündchen on charitable aspects to ensure the company’s positive impact is fully realized.
The couple has committed to providing an annual multimillion-dollar contribution to charity throughout the partnership. As the head of environmental and social initiatives, Bündchen will help determine which charities to work with, as well as work on existing initiatives like reducing FTX's carbon footprint.
In May, Tom Brady expressed enthusiastic support for cryptocurrency, including Bitcoin. He said he “definitely” was invested, adding that he often spoke about the price of tokens with a quarterback coach over the last eight or nine months. “I don't think it's going anywhere,” Brady said, as noted by CNBC.
Sam Bankman-Fried concluded the announcement by adding:
““After talking with Tom and Gisele on our shared interest in crypto, charity, and doing your best, I was excited for them to be a part of what we’re building at FTX… The three of us have a shared passion for giving back in ways that are the most impactful. I look forward to working with both of them on growing the FTX brand alongside other exciting environmental, social, and charitable initiatives that we have planned together.””
About FTX
FTX.US is a brand new US-regulated cryptocurrency exchange, built from the ground up. As a U.S. regulated cryptocurrency exchange, the group aims to grow the cryptocurrency market and make it accessible for U.S. and international traders. In less than two years, FTX has become one of the largest cryptocurrency exchanges in the world. It provides a platform that offers “industry-leading derivatives, options and volatility products, tokenized stocks, prediction markets, leveraged tokens, and an OTC desk."
Our mission is for FTX.US to grow the digital currency ecosystem, offer US traders a platform that inspires their loyalty, and become a market leading US cryptocurrency exchange over the next two years.
Recent - Tom Brady
Tom Brady launched an NFT company earlier this year, Autograph. It will bring together some of the biggest names in sports, entertainment, fashion and pop culture to work with creators to develop unique digital collectibles. Autograph.io will also produce NFT’s featuring Brady. NFTs, or non-fungible tokens, are pieces of digital content linked to the blockchain, the digital ledger system underpinning cryptocurrencies such as Bitcoin and Ethereum. While those cryptocurrencies are fungible, meaning you can trade one Bitcoin for another identical one, each NFT is unique. The blockchain allows buyers and sellers to verify authenticity and ownership.
TB12 Brady’s health, wellness + fitness company recently partnered with SoulCycle to offer a recovery series with a customized bundle of accessories and equipment.
Recent - Gisele Bündchen
Bundchen has a line of sandals with Grendene, one of the world's leading makers of synthetic footwear, which is a success in Brazil and abroad, even rivaling the world-renowned Havaianas brand. She teamed up with Hope, Brazil's answer to Victoria's Secret, to launch her lingerie brand. She launched her line of beauty products in 2011, Sejaa Pure Skincare. Altogether, the products that bear Bundchen's name generate roughly $1 billion per year in sales.
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